How optimized is the search box on your website? Consumers who you use the site search function are “Serious Shoppers” that are many times more likely to convert if the search results meet their buying criteria. Irrelevant or incomplete results can mean immediate abandonment of your site, while also jeopardizing your future business with those unsatisfied shoppers.
Optimizing site search is a multifaceted approach requiring your site search algorithm to be trained and tweaked on a regular basis via search relevancy tests; while also ensuring that your product page data includes relevant search terms and attributes used by shoppers.
Leveraging its 10+ years of experience, CES is uniquely positioned to help you improve the performance of your search algorithm and enrich and map product page content to shoppers’ queries. The benefits of this holistic approach optimize your website for both internal site search as well as for organic searches on Google.