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Converting browsers to buyers |
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Converting Browsers into Buyers
The Internet has flattened the playing field, and today the smallest online store can compete with giants-only as long as the organization remains nimble, sensitive to customer requirements, and focusing on maintaining a high level of satisfaction with the audiences.
Unlike in a retail environment, merchants do not have visibility into who is visiting their web stores, and how they could convert these browsers into buyers.
CES’s subsidiary, Decatrend, is offering a disruptive advantage to online merchants to accelerate these conversions.
Shoppers like to be in control: we help numerous online retailers to deliver this power of shopping by:
- Web design—including smooth navigation, browsing experience, information, clarity on images, presentation
- Purchasing options—from online click throughs to catalog downloads, we create the right options to keep shoppers in control
- Information offering—by leveraging Live Person, we offer customers the right information at the right time in the browsing experience, giving them greater control over their decision making process
Transparency—by responding and confirming their transactions, or clarifying their queries by email, we give customers the benefit of clarity in the transaction
As users come to trust the shopping experience, Decatrend can help retailers create deeper websites with seamless transaction capabilities with backend systems. Improving responses from a CRM perspective empowers retailers to share their latest information more efficiently with their customers.We are able to analyze how shoppers came to a particular website, and drive more traffic from similar search parameters, using our extensive search optimization and marketing capabilities. |
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